Ceccarelli Group is a Friulian historical company, founded in 1979 by Bernardino Ceccarelli, and today under the leadership of president Luca Ceccarelli. The company is strongly rooted in Friuli-Venezia Giulia region, with headquarters in Udine and three strategic logistics poles in Pradamano, Tolmezzo and Budoia; its presence then extends to Trieste, Padua, Milan and Prato.
For 45 years a reference point in the transport and logistics sector, it has always stood out for its ability to innovate and anticipate market changes. Ceccarelli Group is attentive and active in applying a green philosophy that realizes in the sustainable construction of buildings, the training of its own travelling personnel towards an eco-driving style, and the constant renewal of its own fleet with latest-generation vehicles with low CO2 emissions. In recent years, the company has also established strong partnerships with important brands, paving the way for the creative reuse of its disused tarpaulins to be transformed into trendy accessories. Finally, Ceccarelli Group is testing electric vehicles to reduce pollution in city centres and integrating collaborative IT platforms to avoid empty trips as much as possible. In 2024, it strengthened its commitment to sustainability with the introduction of a Sustainability Manager, responsible for the company’s management and strategy in this area. The journey towards greater environmental, social and governance (ESG) awareness and responsibility will culminate in thespring of 2025 with the publication of the first sustainability report.

THE PROJECT
Nuove Generazioni is a project that explores the link between tradition and innovation, past and future. On the one hand, it celebrates Friulian companies that have been able to renew themselves through the generational transition, keeping the roots of their knowledge alive and transforming it into value for the present. On the other, it investigates the role of artificial intelligence as a new creative medium, through an innovative exhibition of AI-generated artworks created by artist Giacomo Urban.
The project develops in a double exhibition path: a physical one, hosted at the new Fondazione Friuli headquarters in Udine, and a virtual one, accessible from all over the world through a digital platform. In addition to the exhibition, the programme includes meetings, workshops and guided tours, with the aim of stimulating debate on the future of art and work in the digital age.
New Generations is not just an exhibition, but an experience that invites us to reflect on how technology and creativity can dialogue, generating new visions and possibilities.
THE ARTIST

Giacomo Urban
Giacomo Urban, 35, is a multimedia content creator who, since the beginning of his working career, has always shown himself to be at the cutting edge with the use of new technologies. Working as a videomaker in most diverse sectors, filming luxury objects, industrial machinery or delicacies in the world of food, football stars such as Ronaldinho, Messi and Neymar Jr. and much more, he has always kept abreast of what was new in the world of digital creation. Since 2022, with the emergence and subsequent explosion of generative artificial intelligence, Giacomo Urban has embarked on an individual artistic path centred on the creation of images characterised by a pronounced photorealism and the search for the thematic expression of the ‘power of fragility’. Artificial intelligence and, consequently, the images generated by it in this context, appear as an emotional and explorative dialogue between machine and human being, with a feeling of growth for both parties.
NUOVE GENERAZIONI – mostra d’arte
15_30 marzo 2025
sabato 10.00_12.30 / 16.00_19.00
domenica 10.00_13.00
Spazio espositivo della Fondazione Friuli
via Gemona, 3, 33100 UDINE
CANVAS MELODIES X NUOVE GENERAZIONI
mercoledì 2 aprile 2025 | 21.00
Teatro San Giorgio
via Quintino Sella, 4, 33100 UDINE
Per further information:
biglietteria@simularte.it – TEL.: + 39 0432 1482124 – FROM MONDAY TO FRIDAY H 9:00 – 17:00
