Azienda Conte d’Attimis-Maniago, managed by D’Attimis-Maniago family uninterruptedly for 18 generations, blends centuries-old traditions with innovative winemaking practices. Never sold since 15 February 1585, but always passed on from father to son, it is located amidst the breathtaking landscape of the Buttrio hills, within the Friuli Colli Orientali DOC region. The winery’s vineyards benefit from soils and a microclimate that nurture a variety of vines, both indigenous and international, ranging from widespread and well-known varieties, such as Ribolla Gialla and Sauvignon, to much rarer ones, such as Pignolo and Tazzelenghe, testifying to the winery’s commitment to handing down the authenticity of Friuli.The winery’s commitment to sustainability is reflected in its sustainable viticulture practices, which respect the land and the vineyards that for generations have enabled the production of wines appreciated in Italy and around the world. Every vine cultivated and every wine produced bears witness to their meticulous craftsmanship and deep connection to the Buttrio area.
THE PROJECT
Nuove Generazioni is a project that explores the link between tradition and innovation, past and future. On the one hand, it celebrates Friulian companies that have been able to renew themselves through the generational transition, keeping the roots of their knowledge alive and transforming it into value for the present. On the other, it investigates the role of artificial intelligence as a new creative medium, through an innovative exhibition of AI-generated artworks created by artist Giacomo Urban.
The project develops in a double exhibition path: a physical one, hosted at the new Fondazione Friuli headquarters in Udine, and a virtual one, accessible from all over the world through a digital platform. In addition to the exhibition, the programme includes meetings, workshops and guided tours, with the aim of stimulating debate on the future of art and work in the digital age.
New Generations is not just an exhibition, but an experience that invites us to reflect on how technology and creativity can dialogue, generating new visions and possibilities.
THE ARTIST
Giacomo Urban
Giacomo Urban, 35, is a multimedia content creator who, since the beginning of his working career, has always shown himself to be at the cutting edge with the use of new technologies. Working as a videomaker in most diverse sectors, filming luxury objects, industrial machinery or delicacies in the world of food, football stars such as Ronaldinho, Messi and Neymar Jr. and much more, he has always kept abreast of what was new in the world of digital creation. Since 2022, with the emergence and subsequent explosion of generative artificial intelligence, Giacomo Urban has embarked on an individual artistic path centred on the creation of images characterised by a pronounced photorealism and the search for the thematic expression of the ‘power of fragility’. Artificial intelligence and, consequently, the images generated by it in this context, appear as an emotional and explorative dialogue between machine and human being, with a feeling of growth for both parties.
NUOVE GENERAZIONI – mostra d’arte
15_30 marzo 2025
sabato 10.00_12.30 / 16.00_19.00
domenica 10.00_13.00
Spazio espositivo della Fondazione Friuli
via Gemona, 3, 33100 UDINE
CANVAS MELODIES X NUOVE GENERAZIONI
mercoledì 2 aprile 2025 | 21.00
Teatro San Giorgio
via Quintino Sella, 4, 33100 UDINE
