Frag is a historic company, manufacturer of leather and hide furniture, which has managed to combine creativity, tradition, innovation, precious materials and elegant, contemporary design over time. With care, skill and experience, Frag produces chairs, armchairs, sofas, beds, tables and accessories, which dress up living and sleeping areas with timeless elegance. As result of close collaboration with young and established designers, Frag’s style transcends territorial boundaries, bringing the true Made in Italy all over the world, particularly to the US and Asian markets. A few years ago, the fourth generation joined the family business: alongside Franco Di Fonzo, president, today there are his children Michele and Federica Di Fonzo, Product Manager and Marketing Manager respectively, who have inherited their passion and dedication to their work and are accompanying the Frag brand on its path of growth and development.

‘Having one’s children in one’s company is the most beautiful thing an entrepreneur can ask for because he leaves what he has built over many years to someone in his own family’.

cit. Franco di Fonzo